📍 Toronto, Canada

I'm a

researcher.

designer.

 consultant.

casual gamer.

lover of cheese.

person with lactose intolerance.

personal finance wiz.

Hi! I'm Jenn, a mixed-methods researcher with 5 years of UX experience in fintech, education, and non-profits. I've supported fast-paced product teams, designed and analyzed surveys, and conducted hundreds of usability tests and interviews.
Organizations I've worked with

Case Studies

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🔒 Self-Serve Mortgage Renewals

Redesigning an online self-serve portal to boost mortgage renewals by making it easier for customers to complete the process independently.
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UX Research
10 min read

🔒 EQ Bank Card Discovery

Identified key touchpoints and areas of improvement for the EQ Bank Card, and lead the research to improve the activation journey.
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Referral Program Enhancement

Streamlined referral program to improve customer understanding and information accessibility, reducing chat and call wait times. Mapped processes, and identified improvement areas.
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🔒 Podcast Market Breakdown

Analyzed thousands of survey responses for a client to understand the Canadian podcast market, user interests, and demographics. Predicted listener behaviours and platform preferences.
© 2024 Jennifer Deng